An Exclusive Program Offering Acne Care and Support Every Minute, Every Day
SANTA MONICA, Calif. — June 24, 2011 — To kick off Acne Awareness Month, Proactiv® announced the launch of Proactiv®365 Care and Support, Every Minute, Every Day™, a multi-channel, multi-dimensional support system that provides customers with unparalleled access to skin care expertise and community support.
The program offers Proactiv® customers professional skin care advice and support from dermatologist-trained skin care experts, creating one of the most robust, physician-reviewed Q&A and online acne content available with new resources, tools and community engagement opportunities.
America’s number one acne system redefined acne treatment more than 15 years ago by offering consumers the opportunity for a lifetime of clear skin with its revolutionary, preventative solution for acne in a market dominated by spot treatments. The introduction of this 24-hour care and support program is the newest tenet in Proactiv’s ongoing mission to provide an effective acne treatment without a prescription.
“Acne is a chronic skin condition that often lasts for years in teens and sometimes decades in adult women. As practicing dermatologists, we know the toll acne can take on self confidence. When someone has concerns or questions, they are anxious to get information fast,” said Dr. Katie Rodan, co-developer of Proactiv® Solution.
“The program allows us to provide a level of skin care support to our customers, at no additional cost, that goes beyond what any other over-the-counter acne or skin care product offers,” said Rodan.
Proactiv® customers can now reach expert, doctor-trained Skincare Advisors who are on-call 24/7 to help them manage their unique skincare needs, create a custom skincare regimen designed specifically for their skin and, through new online community tools, ask questions of their peers and experts, post or read comments, share and receive encouragement from other Proactiv users and view and share their own “before” and “after” photos and Proactiv® success stories.
The program also offers a free, interactive online consultation tool for an opportunity to virtually consult with Drs. Rodan and Fields, board-certified dermatologists and co-developers of Proactiv® Solution, and receive valuable advice on personal skin care concerns, customized regimens and more.
For more information on Proactiv®365, Care and Support, Every Minute, Every Day™, visit www.Proactiv.com/care_benefits.
Everyone loves the sunshine, but summertime can wreak havoc on your skin. From the damaging sun rays to the pore-clogging sweat from your favorite outdoor activities, it’s tough to feel confident with skin imperfections holding you back.
Don’t hide your skin this summer – celebrate Acne Awareness Month this June with a flawless complexion by following a few simple skincare steps. Board certified dermatologist, Dr. Julie Karen, offers the following easy tips to keep you looking and feeling great all summer long:
* Always wear sunscreen: You’ve heard it a hundred times, but surprisingly very few people wear sunscreen every day, even during the summer months. Use a broad-spectrum sunscreen with an SPF of at least 15 – preferably 30 – every day year-round, but make sure to reapply frequently during the summer when you are more exposed to sun damage.
* Remove makeup before being active: What’s worse than sweat clogging your pores? Sweat and makeup. Remove your makeup with a convenient and easy to use cleansing wipe like Proactiv Makeup Removing Cloths. The cloths can be used on the go so you never have to worry about getting stuck in a sticky (and sweaty) situation.
* Stay shine-free: Carry a small pack of oil blotting sheets with you in your bag or pocket. Simply blot your face when you feel an oil slick to help you remain grease-free. And, treat yourself to an oil absorbing mask like the award-winning Proactiv Refining Mask. With a six percent concentration of antibacterial sulfur, the Refining Mask helps to heal the skin and
vitamin-enriched omegas help keep skin balanced and toned. This best-seller can also double as an overnight spot treatment to treat the occasional blemish.
* Get bathing suit ready: Acne doesn’t discriminate – it will show up on your face, back, and even in unexpected places. Keep your whole body clear this summer with an acne-fighting body scrub containing at least 2 percent salicylic acid. Top it off with a light moisturizer that also contains a dose of this key acne-clearing ingredient to fight acne from head to toe.
Just in time for Acne Awareness Month, Proactiv customers now have access to professional skin care advice through Proactiv 365, a new program offering 24-hour access to trained Skin Care Advisors, who are available year-round to answer acne questions and concerns, and to help you personalize your own custom skincare regimen.
Achieving clear skin is about prevention. So, in addition to these tips, make sure to cleanse and moisturize on a daily basis (even if you have oily skin) to maintain a healthy balance. Exfoliation is key to keeping pores from clogging with oil and dead skin, which can be caused by tanning and other outdoor activities. Make sure to use a sunless self tanner instead for a gorgeous and safe glow.
Incorporate these simple steps into your every day routine and celebrate Acne Awareness Month in style – with skin you are proud to show off.
PALM DESERT, Calif. — Nov. 30, 2010 — Guthy-Renker announced today that the world’s No. 1 tennis champion, Caroline Wozniacki, has signed on to share her real life experience with America’s leading acne solution. Why Proactiv®? As an athlete, Caroline turned to Proactiv for an effective solution for her acne because she doesn’t have the option to cover up blemishes with heavy makeup when she’s on the court.
“Acne is the last thing I need to worry about when I wake up the day of a big match,” said Wozniacki. “I’m happy to speak out about Proactiv, it really works for me. As a female athlete I’m always sweating, under a lot of stress and traveling all over the world, so I needed something that worked with my lifestyle. Proactiv cleared my skin. When I have great skin, I’m confident. When I’m confident, I can focus on winning.”
Caroline has been a Proactiv customer for several years and travels with multiple products from the line while on tour. She will appear in several new commercials soon to be shown in the United States, Australia, Europe and Japan, prior to the Australian Open. Caroline’s U.S. commercial will debut on the MTV HD screen in New York’s Times Square. The tennis pro joins a star-studded line-up of Proactiv celebrity customers-turned-spokespeople, including leading music artists Justin Bieber, Katy Perry and Avril Lavigne, actresses Jenna Fischer and Jennifer Love Hewitt, singer and actress Julianne Hough, and many more.
“Caroline is a world-class athlete who is frequently in the spotlight. She fights acne with determination and focus because clear skin and looking great are important for her confidence,” said Greg Renker, co-Founder and co-Chairman of Guthy-Renker. “We’re thrilled to work with Caroline to encourage others to take action in fighting their acne.”
In 2005, Caroline joined the Sony Ericsson Women’s Tennis Association (WTA) Tour and began competing on the professional level. Wozniacki has won six Sony Ericsson WTA Tour Singles Titles including the Japan Open, New Haven and Stockholm in 2008 and in 2009 she won the Ponte Vedra Beach, Eastbourne and New Haven titles. At the 2009 US Open, Caroline made her debut Grand Slam singles appearance in the quarterfinals, semifinals and final before falling to former Sony Ericsson WTA World number one Kim Clijsters. This month, Wozniacki will become the 20th player in WTA history to reach the top of the WTA Rankings. By reaching the quarterfinals at the 2010 China Open (Beijing), Wozniacki will surpass current World number one Serena Williams. Caroline will become the first Danish player (man or woman) to earn the World number one ranking and the 7th youngest player to do so in WTA history.
For more information, visit www.proactiv.com/nyc.
PALM DESERT, Calif. — Sept. 3, 2010 — Proactiv® and Justin Bieber have teamed up to make one teenager’s dream come true (plus three of her friends) — a chance to win a trip to LA to meet the pop star himself at his Los Angeles concert.
Now through October 1, Bieber fans can log onto http://justin.proactiv.com to register for a chance to win a three-night luxury trip for four to Los Angeles, $1,000 spending money, a rental car to check out Los Angeles and, of course, a chance to see Justin live in concert and meet the teen superstar in person.
Fans that follow Proactiv on Twitter (@Proactiv) have another way to win. Simply tweet, “Proactiv may be sending me to LA for a Justin Bieber concert!” for a chance to win.
For three other lucky winners, $1,000 will be donated in their name to Justin’s favorite non-profit organization, Pencils of Promise. Plus, they’ll each receive a personally-autographed T-shirt from Justin himself. To top it off, all registrants could instantly win a Proactiv Trial Kit, complete with an autographed poster of Justin.
For additional contest details, visit http://justin.proactiv.com/sweepstakes/.
Enter Sweepstakes for a Chance to Win VIP Tickets
PALM DESERT, Calif. (Jan. 4, 2011)– Proactiv® Solution wants to treat you to a weekend of luxury, filled with celebrities and VIP access by sending you and a friend to Los Angeles to attend the biggest night in music on February 13, 2011! Proactiv is giving away two VIP tickets to the awards show to see some of your favorite musicians like Katy Perry and Justin Bieber- plus some amazing award-night perks.
Starting Dec. 16, 2010 through Jan. 24, 2011, fans can enter the sweepstakes using one of three different ways: log on to www.proactiv.com/sweeps; visit the Proactiv Facebook page at http://www.facebook.com/Proactiv; or call 1-888-248-8444. Once entered, fans will be eligible for a chance to win roundtrip airfare for two, ground transportation, deluxe hotel accommodations, transportation between the hotel and The Ivy Restaurant for lunch, a spa treatment consisting of either The Red Carpet Ready (Manicure, Pedicure, Hair Styling & Make-Up) or The Ritz Carlton Signature Massage, limousine transportation to and from the awards show and two VIP tickets.
For additional contest details, visit www.proactiv.com/sweeps or http://www.facebook.com/Proactiv.